編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-504-028 | Virgin Mobile USA: Pricing for the Very First Time | McGovern, Gail | Marketing | Industry Competitive Analysis( IB5028 ) |
2 | 9-380-167 | Sweco, Inc. (A) | Porter, Michael E.;Yip, George S. | Other | Industry Competitive Analysis( IB5028 ) |
3 | 9-706-501 | De Beers: Addressing the New Competitiveness Challenges | Porter, Michael E.;Marciano, Sonia;Warhurst, Alyson | Other | Industry Competitive Analysis( IB5028 ) |
4 | 9-794-079 | Bitter Competition: The Holland Sweetener Co. vs. NutraSweet (A) | Brandenburger, Adam;Costello, Maryellen;Kou, Julia | Other | Industry Competitive Analysis( IB5028 ) |
5 | 9-799-129 | Aluminum Industry in 1994 | Corts, Kenneth | Other | Industry Competitive Analysis( IB5028 ) |
6 | TB0443 | The Global Oil and Gas Industry | Inkpen, Andrew C. | Other | Industry Competitive Analysis( IB5028 ) |